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| Sandra Avila Beltran (L) at Party |
THE STUFF OF LEGENDS
Though female Mexican cartel leaders are few and far between, there were one or two I'd heard about while living in Mexico. There was a hardened former federal police officer, Dona Lety, who had commandeered the Cancun Hotel Zone as her territory, wrenching it from the grips of the Gulf, Sinaloa and Los Zetas cartels. Her gang was involved with drug sales and extortions from bars and restaurants, even stooping to squeeze payments from lowly hammock makers. The Hotel Zone became her personal fiefdom. If business owners did not bend to her demands, someone could lose a finger. Even though she'd gone head to head with some major players, she was still small change in the big picture.
When the idea for Wheels Up, a narco thriller set in the Yucatan and Riviera Maya came to me I decided to go against type and cast a woman as top dog for Mexico's most powerful cartel. No Dona Lety for my novel, I wanted a jefe of jefes. It seemed a fitting insult to have macho cartel narcos paying homage to a boss woman. I loved the irony.
And thus, like Athena, sprung from the head of Zeus, Layla Navarro was born.
I modeled Layla Navarro, my Wheels Up—A Novel of Drugs, Cartels and Survival protagonist, on Sandra Avila Beltran, known in the narco world as the Queen of the Pacific.
Layla rises to the top of the fictional Culiacan cartel in Sinaloa, much as Sandra rose to the top of the Guadalajara cartel in that famous city. Layla's ascent happened after her uncle, cartel boss, was recaptured and sent back to prison. Since Rodolfo, her older brother and heir apparent, had been gunned down in an ambush a year earlier, Layla fell into the position. Her job was to secure and further the goals of the Culiacan cartel during her uncle's incarceration in Mexico City.
Sandra Avila Beltran is the stuff of legends. Though her advancement happened over three decades, her rise to power was vertical. She participated in and had a front row seat to cartel activities, from private jets, clandestine plastic surgeries, murderous shoot-outs, money laundering, non-stop corruption and even a stunning bribe to a Mexican president for $100 million dollars.
At the height of her career, Avila had a knack for carrying suitcases with millions of dollars in crisp Benjamins to make cartel payoffs. Born into narco royalty, much like Layla Navarro, she lived in opulence, a world of private schools, piano and dance lessons, trips to Disneyland. Her father, one of the founders of the Guadelajara cartel, even had her counting money as a child.
She said she'd spent so much time counting cash as a kid that she later turned that ability into a clever party trick: she'd grab a roll of bills, hold them up, and precisely calculate the value.
Not as precocious as young Sandra, Layla Navarro grew up in her older brother's shadow. Fun and games were no part of her childhood and Layla was not even considered second best as her childless uncle ascended the ranks to head of the Culiacan cartel. Layla was third in line, after Rodolfo and second brother, geeky Martin. But the devastating ambush that took out her eldest brother brought her unique abilities to the forefront.
Neither Sandra nor Layla was removed from the terrors of life in cartel families. Sandra witnessed her first shootout at age 13. In an interview with The Guardian, she said, "At dawn you heard the music, the shootouts. It was when they killed people."
IF LOOKS COULD KILL
Both women had movie star looks and exuded a magnetism and sex appeal that welcomed them into the wide world of major drug cartels. They entered this haven of danger and wealth as connected power players.
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| Sandra Avila Beltran Age 19 |
Avila, once alleged to be Mexico's most famous female drug trafficker, became a household name known as Queen of the Pacific after her coolness during a 2007 police interview captured her on camera in a video that went viral. In it she came across totally unruffled by claims that she had been part of an operation to smuggle nine tons of cocaine across borders, insisting she was only a housewife with a side-hustle selling clothes and renting out properties.
In spite of her protest, Avila was charged along with her lover, Colombian drug lord Juan Diego Espinosa, El Tigre. Authorities claimed she was one of the key cross-border links between the Sinaloa cartel and Norte del Valle cartel in Colombia. With the spotlight turned on to her alleged cartel activities, Avila's lifestyle and criminal career became the basis for the Mexican tele-novela, La Reina del Sur.
Cartel royalty runs deep in Avila's veins. Her uncle, Felix Gallardo, controlled the illegal narcotics trade from Mexico to the U.S. for decades. If you watched Netflix's Narcos, Gallardo's presence and power is written all over the script. In Wheels Up, Layla's uncle has an ironclad grip on the Culiacan cartel and is known only as El Jefe.
OTHER PLANS
While Layla Navarro's career was always tied to her uncle's Culiacan cartel, early on, Avila distanced herself from her family's cartel ties. As a 17-year old she enrolled in journalism classes at Universidad Autonomia de Guadalajara, planning a career as an investigative reporter. But three years into her studies, a jealous boyfriend kidnapped her. And after this significant episode, once released, she left town, ending her hopes of a career in journalism. Instead, she turned to the drug underworld, bringing numerous skills: she was an extremely disciplined car driver, a master horseback rider, and a talented sharpshooter. Plus, she herself said she made the best of her ability to flirt.
A suitor once bought her a new pickup truck, left it at her house with an envelope containing $100 thousand dollars and a note that read, "Spend the money on a trip or anything you want." Shortly after that, at 21, she was linked with drug lord Amado Carrillo Fuentes, known as Lord of the Skies, a famous pilot who flew tons of cocaine for Felix Gallardo's cartel.
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| Sandra Avila Beltran At Home |
She rose fast, her life became full-time cartel, and she was coveted by powerful and dangerous men at every step of the way. She avoided cocaine and drugs, stating to The Guardian, that if women use cocaine, "the men think you are just another disposable woman and you won't be respected." Layla Navarro shared those exact sentiments and never did drugs though she did enjoy her tequila.
DOUBLE STANDARD
Avila went on to say that men in the business would have harems of women and sexual freedom, but women had to maintain a personal code of ethics. As noted by Layla Navarro in Wheels Up, "Women are either Madonnas or whores." As a female power player at the top of their games they had to walk a tight line.
Gaining respect for both of these female narcas was paramount. Avila's climb to power included her gifting her son a Hummer on his 15th birthday along with a $40 thousand dollar allowance every three months. By this time, she'd met El Chapo, commanded a 30-car flotilla, and had won shooting exhibitions.
She seemed invincible. Until she wasn't. Her son was kidnapped in 2002, and when she paid the $5 million dollar ransom, the police became interested in her lifestyle. She went on the run and became a fugitive for many years. But her undoing came when she attended a fiesta for El Chapo high in the Sierra Madre Mountains. She arrived with an AK-47 in hand, wearing a baseball cap and no make-up and was seated next to El Chapo. The band playing for the fiesta composed a narco corrido about her and that was her undoing. The song, Party in the Mountains, became a hit, her anonymity was shattered, and bad luck followed.
ON THE LAM
Months later she was ambushed, made a run for it, ended up on the lam in a barrio and was rescued by a woman who gave her a change of clothes and 50 pesos for a cab. She continued on the run for three years but was finally caught with her new love, El Tigre. She claimed she was sold out by a business partner who had failed to pay her for an investment return. In retaliation for her questioning his honor, he handed her over to the government.
She'd survived two husbands and a dead lover, but finally, justice caught up with her in 2007. She spent a good portion of the next decade behind bars, but her jail time wasn't the same as a regular civilian's jail time. She had 'guests' escorted to her cell where her three maids served food, alcohol and cigarettes. When interviewed by Jose Gerardo Mejia, the first journalist to speak to her once incarcerated, he described the prisoner "in four-inch heels, adorned in jewels, custom clothing, and fawning guards who treated her like a minor diplomat."
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| Avila Beltran in Interview, The Guardian |
Though she had been sentenced to 70 months in federal US custody, she was eventually transported back to Mexico to carry out the balance of her sentence after pleading guilty to accessory after the fact for helping El Tigre, her love interest, reduce his sentence.
In Mexico she was sentenced to another prison term for money laundering but Mexico courts threw the conviction out in 2015 and she was given an early release.
Though Layla avoids the law in Wheels Up, her infamous uncle is not so lucky. But he, too, had quite a different behind bars experience than his fellow inmates—a comfortable bed, fine linens, large screen TV, good food with his own chef, cigars, alcohol and women when he so desired.
OUT OF THE GAME
Avila was released from prison in Mexico in 2015 and immediately began recovering her contacts. With her fortune mostly buried, it's rumored, she hired a host of lawyers to recoup approximately 15 homes, 30 sports cars and an estimated 300 jewels. Now in her 60s and not shy about interviews, she was asked by Jonathon Franklin of The Guardian if she had any qualms about her career and the products that the cartels sell.
Her position is simple she said—each individual is free to partake in the drug world or abstain. "The statistics show more people die from alcohol than drugs and where alcohol is sold, no one feels remorse. No one is obliged to use," she said.
And what about cartel related deaths? "They result from competition and the Mexican government's brutal assassination tactics. The government at times has to kill people because it is not convenient to imprison witnesses who could testify against them."
The problem, she insisted, was not those who can't leave the cartels but those who prefer not to. "There are people with loads of money who don't get out, don't want to. They like what they are doing, like a Formula 1 race car driver who says I do it because I like speed."
And how do politicians eradicate drug violence, the reporter aks. "First you attack poverty," she answers. "Poverty is what causes violence. First you become a delinquent, then you become violent."
In Wheels Up, when Layla Navarro checks in with her surviving brother to see how her uncle is doing in prison while she's on the run, he assures her all is well. While imprisoned, the guards have his back, the warden is in his pocket, and the politicians will do as they're told when beckoned.
"Aah yes," she muses, "because if they don't do his bidding, they and their families will be murdered across generations." When you deal with the cartels, the cards are never stacked in your favor.
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| Avila Beltran With Her Cosmetic Line |
Sandra Avila Beltran is presently on TikTok promoting a line of cosmetics, and a documentary about her, titled The Queen of the Pacific has had 109 million views. With or without bodyguards and smuggling schemes, she's still the stuff of legends.
If you enjoyed this post, check out Where the Sky is Born: Living in the Land of the Maya, on Amazon. My website is www.jeaninekitchel.com. Books one and two in my Mexico cartel trilogy, Wheels Up—A Novel of Drugs, Cartels and Survival, and Tulum Takedown, are also on Amazon. And my journalistic overview of the Maya 2012 calendar phenomenon, Maya 2012 Revealed: Demystifying the Prophecy, is on Amazon.
