HOW MOVING TO MEXICO KICKSTARTED MY WRITING CAREER

 

I became an author after writing a travel memoir about living as an expat in a fishing village on Mexican’s Caribbean coast south of Cancun, long before self-publishing was a thing. As a former journalist, writing came easily to me.

When my husband and I dropped out of San Francisco’s corporate world to move to Mexico, friends and family thought we were crazy. But we’d traveled to Mexico for years and had fallen in love with it. Once settled, I opened a bookstore in our pueblo, Puerto Morelos, and named it Alma Libre Libros—Free Spirit Books. I had a tale to tell.

Every year we returned to the States to buy more books during Mexico’s low season, summer and early fall months when tourism is light. One year during our annual buying spree I decided to attend a writers conference. I pitched publishers, agents, and editors. Nothing gelled.

AHA MOMENT 

At the conference, self-publishing guru Dan Poynter packed the room to overflow at all his lectures. He’d even developed an “E-Reader,” long before Amazon’s Kindle. We all know how that ended up, not with Dan! But his self-publishing ideas were innovative and hands on. He’d had good luck self-publishing his own books and had developed a solid formula, from formatting and cover design to sales and marketing. His book, The Self Publishing Manual, covered everything a newbie like me needed to know.

Feeling empowered by his part cheerleader, part evangelist message on the new world of self-publishing, I took the the bull by the horns and decided to just do it. My writing group had two experienced authors who vowed to assist in editing, and the book nearly wrote itself. After all, it was a slice of life tale—how I bought land, built a house, and moved lock, stock and barrel to a remote fishing village in southern Mexico. After the conference I got serious about writing my memoir, Where the Sky is Born: Living in the Land of the Maya.

PRE-PUBLICATION BLUES 

Back then formatting wasn’t done with a Word or Pages program. It was done by a typesetter—a human! Someone referred me and I went with their suggestion. In about four weeks that was handled. For the cover, since I was writing about life amidst the pyramids, Paul and I took to the road, and with camera and tripod in hand, headed to Tulum, one of the most picturesque of Maya pyramid sites. He got some great shots for the front cover, and for the back cover, the wooden dock of our picturesque pueblo, Puerto Morelos, served me well. 

I found a cover designer from Dan Poynter’s list of designers in his self-publishing manual and she came through nicely. After the typesetting was done and proofed, I was ready to print. I located a printer, signed on for a thousand copies, and voila! A book was born!

THE EDITING CONUNDRUM

After finishing that long awaited first draft, I suggest setting the book aside for a few days. Think on it, dream on it, then give it another pass. When you have your i’s dotted and all t’s are crossed, pass it off to your content editor (if you write fiction). At the very end, after the editor has marked it up like your 10th grade term paper and you’ve folded in changes and suggestions, with your editor’s blessing, pass it to a line editor or proof reader. Some authors incorporate Beta readers into the process, and their insights can be beneficial plus you earn their reader devotion by asking them to help you out

For formatting, since I’m not super tech savvy, I hired a formatter for both paperback and e-format. And for covers on my two fiction books, part of the Wheels Up Yucatán Thriller trilogy, an artist friend in Todos Santos, Baja California, Mexico, allowed me to use two pieces of art that worked out incredibly well. I’ve long been a fan of her work and asked if she would consider my use of her art for the cover. I was floored when she accepted. We worked out a trade agreement—my books for her art, a win-win all around. She sells the books in her gallery. I sent her artwork to a graphic artist to design the title, back cover, and spine.

THE PR DRILL

After publication, next up was public relations and marketing. In those days, one sent PR releases to

newspapers and magazines for review. I snagged several, including one in United Air’s inline flight magazine, and waited for orders to roll in. I had an email list of friends and family—a must—and that helped a lot. Word of mouth was my biggest advantage, and since we owned the bookstore, people knew the book was coming.

But those long ago days have changed. Now most sales are online through Amazon or Ingram Spark, Barnes & Noble, or Apple. And regarding getting a book prepared to publish, tech savvy indie authors format their own work, sometimes even their covers, though I’d advise against that. Professional designers produce a professional cover. 

THE NEXT STEP

Marketing, especially for indies, is a tough go and deserves a post of its own. I won’t go into it here, but be prepared to wear not only your writer’s cap but also a marketing cap if you want to see sales results. And find that lone brick and mortar bookstore in your town or city and ask them to carry

your book and host a book signing. Innovation, dedication, and consistency help, and networking is key. Get to know local writers and tap into the large community of writers worldwide through social media. Writers are no longer isolated, but part of a creative movement that stretches to all parts of the world. It’s an exciting time to write. Just look at it like this: Hemingway’s Paris cafe has gone global.

Happy writing! I continue to write, now penning a Mexico cartel trilogy, and I wrote a non-fiction book on the Maya 2012 calendar phenomenon, Maya 2012 Revealed.

Check out my website www.jeaninekitchel.com for information on Wheels Up—A Novel of Drugs, Cartels and Survival, and Tulum Takedown, books one and two in my Wheels Up Mexico cartel thriller trilogy. Sign up for future blog posts in the link above.