Jeanine Kitchel writes about Mexico, the Maya and the Yucatán. Her travel memoir, Where the Sky is Born: Living in the Land of the Maya, details how she bought land and built a house in a small fishing village on the Mexican Caribbean coast. Her debut novel, a narco lit thriller, Wheels Up—A Novel of Drugs, Cartels and Survival, is available on Amazon as is book 2 in the trilogy, Tulum Takedown.
Friday, October 2, 2020
THE BIG SUR SUNSET—INSPIRATION TO THE BEAT GENERATION AND BEYOND
Friday, September 18, 2020
HOW MOVING TO MEXICO KICKSTARTED MY WRITING CAREER
I became an author after writing a travel memoir about living as an expat in a fishing village on Mexican’s Caribbean coast south of Cancun, long before self-publishing was a thing. As a former journalist, writing came easily to me.
When my husband and I dropped out of San Francisco’s corporate world to move to Mexico, friends and family thought we were crazy. But we’d traveled to Mexico for years and had fallen in love with it. Once settled, I opened a bookstore in our pueblo, Puerto Morelos, and named it Alma Libre Libros—Free Spirit Books. I had a tale to tell.
Every year we returned to the States to buy more books during Mexico’s low season, summer and early fall months when tourism is light. One year during our annual buying spree I decided to attend a writers conference. I pitched publishers, agents, and editors. Nothing gelled.
AHA MOMENT
At the conference, self-publishing guru Dan Poynter packed the room to overflow at all his lectures. He’d even developed an “E-Reader,” long before Amazon’s Kindle. We all know how that ended up, not with Dan! But his self-publishing ideas were innovative and hands on. He’d had good luck self-publishing his own books and had developed a solid formula, from formatting and cover design to sales and marketing. His book, The Self Publishing Manual, covered everything a newbie like me needed to know.
Feeling empowered by his part cheerleader, part evangelist message on the new world of self-publishing, I took the the bull by the horns and decided to just do it. My writing group had two experienced authors who vowed to assist in editing, and the book nearly wrote itself. After all, it was a slice of life tale—how I bought land, built a house, and moved lock, stock and barrel to a remote fishing village in southern Mexico. After the conference I got serious about writing my memoir, Where the Sky is Born: Living in the Land of the Maya.
PRE-PUBLICATION BLUES
Back then formatting wasn’t done with a Word or Pages program. It was done by a typesetter—a human! Someone referred me and I went with their suggestion. In about four weeks that was handled. For the cover, since I was writing about life amidst the pyramids, Paul and I took to the road, and with camera and tripod in hand, headed to Tulum, one of the most picturesque of Maya pyramid sites. He got some great shots for the front cover, and for the back cover, the wooden dock of our picturesque pueblo, Puerto Morelos, served me well.
I found a cover designer from Dan Poynter’s list of designers in his self-publishing manual and she came through nicely. After the typesetting was done and proofed, I was ready to print. I located a printer, signed on for a thousand copies, and voila! A book was born!
After finishing that long awaited first draft, I suggest setting the book aside for a few days. Think on it, dream on it, then give it another pass. When you have your i’s dotted and all t’s are crossed, pass it off to your content editor (if you write fiction). At the very end, after the editor has marked it up like your 10th grade term paper and you’ve folded in changes and suggestions, with your editor’s blessing, pass it to a line editor or proof reader. Some authors incorporate Beta readers into the process, and their insights can be beneficial plus you earn their reader devotion by asking them to help you out
For formatting, since I’m not super tech savvy, I hired a formatter for both paperback and e-format. And for covers on my two fiction books, part of the Wheels Up Yucatán Thriller trilogy, an artist friend in Todos Santos, Baja California, Mexico, allowed me to use two pieces of art that worked out incredibly well. I’ve long been a fan of her work and asked if she would consider my use of her art for the cover. I was floored when she accepted. We worked out a trade agreement—my books for her art, a win-win all around. She sells the books in her gallery. I sent her artwork to a graphic artist to design the title, back cover, and spine.
THE PR DRILL
After publication, next up was public relations and marketing. In those days, one sent PR releases tonewspapers and magazines for review. I snagged several, including one in United Air’s inline flight magazine, and waited for orders to roll in. I had an email list of friends and family—a must—and that helped a lot. Word of mouth was my biggest advantage, and since we owned the bookstore, people knew the book was coming.
But those long ago days have changed. Now most sales are online through Amazon or Ingram Spark, Barnes & Noble, or Apple. And regarding getting a book prepared to publish, tech savvy indie authors format their own work, sometimes even their covers, though I’d advise against that. Professional designers produce a professional cover.
THE NEXT STEP
Marketing, especially for indies, is a tough go and deserves a post of its own. I won’t go into it here, but be prepared to wear not only your writer’s cap but also a marketing cap if you want to see sales results. And find that lone brick and mortar bookstore in your town or city and ask them to carry your book and host a book signing. Innovation, dedication, and consistency help, and networking is key. Get to know local writers and tap into the large community of writers worldwide through social media. Writers are no longer isolated, but part of a creative movement that stretches to all parts of the world. It’s an exciting time to write. Just look at it like this: Hemingway’s Paris cafe has gone global.
Happy writing! I continue to write, now penning a Mexico cartel trilogy, and I wrote a non-fiction book on the Maya 2012 calendar phenomenon, Maya 2012 Revealed.
Friday, September 4, 2020
GRINGO MADNESS: ADVENTURES IN OPENING A BOOKSTORE IN MEXICO
Sunday, August 23, 2020
MY JUNGLE KITTY AKA MIRACLE CAT IN MEXICO
When we moved to Mexico long ago we took our three-month old cat with us—Max, born on the Fourth of July. We got him from San Francisco SPCA on Union Square where they'd set up a tent to unload kittens. A bevy of little charmers peered at us from the cage—Max was the most bodacious of the bunch. Even when a two-alarm SF fire truck went roaring past, he didn't back away while I petted him through the wire. He was the one.
He's been neutered and had his shots. That was his life story, the SPCA authority told us. So what was ours? Well, we explained, we were leaving for Mexico in a few weeks and wanted to take a cat with us. We were cat lovers and trusted the SPCA when looking for a kitty.
GOIN' SOUTH? MAYBE NOT
Not so fast! we were told. How could they be sure we'd provide a good life for the cat south of the border? In Mexico!
Wait a minute, was this really happening? Were we being questioned about our capacity to provide a risk-free life for our new kitty by the San Francisco SPCA? Apparently so. By this time we'd bonded with newly named Max and just thinking about him not in our lives was almost unbearable. Paul, my husband, did some real fast-talking because within the next half hour we were trotting away with Mr. Max.
In looking back over the years, Ms. SPCA may have had a leg to stand on. Max endured some unbelievable ordeals, many man made. Allow me to elaborate. He didn't get his nickname Miracle Cat, aka Milagro Gato in Spanish from our trusted Cancun vet, por nada.
OFF THE GRID
First off, Quintana Roo in those days was unsettled and downright wild as far as critters go. Much of our pueblo, Puerto Morelos, was literally a jungle and our house sat a mile from the town zocalo. Back then we had very few neighbors and the mangroves across the sascab road were full of, well, varmints: gray foxes, crocodiles, boa constrictors, monkeys, and coatimundi. Also, added to the neighborhood combat list—beach dogs and stray cats. Non-neutered cats.
As life rolled along I came to realize Max was probably the lone neutered cat in all of Quinatana Roo. The strays still had their testosterone. I could tell by the midnight cat fights that woke me. I'd jump out of bed, open the screen door, and clap my hands a few times to curtail the fight. That usually worked and Max would haul his battered buns inside the house to sleep off his late night wake-up call, only to once again realize he was indeed a stranger in a strange land.
OUT AND ABOUT
By this time he was tri-lingual: English, Spanish and Mayan. But somehow his Fourth of July birthday must have given him away. Every stray seemed to know he was gringo through and through. He'd cat around in those early days, and often when we went back to the US for a visit, I'd hear reports on our return from the neighbors—Max was over, or we saw Max in the mangroves. Once we had to go back to the US for a few months and we left him with caretakers. Basically their only job was to feed him. I received a concerned email from a neighbor that said he'd lost all his hair and was as skinny as the pink panther. Obviously something was amiss.
NEIGHBOR ALERT
She administered to him. We'd assumed the simple task of feeding Max was taking place but on our return home, we saw a raggedy cat with no fur from his mid-section to his tail. The caretaker said he wasn't eating. After checking his food supply—now Whiskas—what happened to the bags of pricey Science Diet?—I discovered it was moldy. We dragged him to the vet. Malnutrition had caused the hair loss and the ungas. Ung-what? It was a fungus, the vet explained, and if we applied a topical cream it would go away.
From then on we asked the neighbor to check in on him if we were gone. Although Max was usually an outdoor cat who used a flapper door for easy in and out privileges, for a while he shrank from any open door. We were flummoxed—he loved being outside. A few days later the gardener found a four-foot boa in the front yard. We assumed that was Max's reasoning for avoiding the great outdoors. We marveled at what he must have seen on those dark jungle nights, and how he managed to stay alive.
INSIDE THE WALLS
But there was no way he'd stay inside full time. Not his style. Early on he'd cavort inside and out of our gated property, throwing caution to the wind as he ran across the street. But a few years later he started avoiding going out of the gate as the road, now paved, got busier and busier. He hung back and restricted himself to a life within the high walls of Casa Maya. His nine lives must have come knocking. Over the years we understood why our vet named him Milagro Gato. When he made his first visit to the vet at the tender age of six, he'd earned that nickname.
"Why milagro gato? Miracle cat?" I'd asked.
"Oh," replied our savvy vet. "No cat can live in the jungle that long. He's un milagro."
Truer words were never spoken.
Footnote: Max retired at the age of 17 to the central coast of California.